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For a family business like Brentwood’s, the transition of leadership marks not only a shift in management but a pivotal moment in the company’s legacy. The moment is now for Brentwood as Caitlin Banta assumes the role of President & CEO, effective March 31, 2024.
Under the leadership of the Rye family over the last 50 years, Brentwood has consistently grown and thrived. From humble beginnings, we have evolved into an industry leader, thanks to the dedication, hard work, and innovative spirit that has been passed down through generations. Today, we are excited to see the culmination of that legacy as Peter Rye takes on a new role as Chief Strategy Officer and passes the baton to his daughter, Caitlin.
Brentwood has been part of Caitlin’s life for as long as she can remember. “As a kid, I watched my grandfather, Palle, run the business with so much pride and passion,” Caitlin says. “When I was 5 and my family moved from Florida so my dad could join Brentwood, I was too young to understand that this marked the beginning of a multi-generational family business.”
Her official career at Brentwood began in 2007, as a summer intern. Each summer, and then following college graduation from Tufts University, Caitlin rotated through many Brentwood departments to gain insight on the different areas of the business. And over the past several years, she’s worked closely with Peter in preparation for this transition.
Peter says, “Caitlin has proven herself a passionate and compassionate leader. She fully understands that it is the people that make a business successful, and I look forward to witnessing the continued success of our company under her capable leadership.”
Caitlin’s vision for the future is to deliver unmatched value, confidence, and reliability to our customers, partners, and employees. She hopes to achieve this through leveraging emerging technologies, exploring new markets, developing employees to achieve their full potential, and continuing to make positive impacts in the communities we serve – to name a few key strategies.
“I’m honored and excited to lead Brentwood into its next chapter,” Caitlin says. “I’m passionate about what we do and the people we serve. And I believe in the talent of our team to continue driving growth by delivering exceptional products and services and upholding the values that define who we are.”
Peter and Caitlin are both deeply thankful for the support and trust from all our partners. We’re excited to enter a new era of Brentwood’s business and hope you are equally enthusiastic about the future that Caitlin will shape and create.
